impact of implemented ideas
Shell wanted to have an internal digital tool which would connect teams across different countries within their organisation. The main goal was to engage staff to collect innovations, which will improve customer experience and increase sales at their stations.
Ingrid enabled to gather Shell employees into national teams and connect them in one app, topics are closely linked to strategic goals of Shell innovative process. The best innovations and employees get innovative prizes every month.
2 000+ users
75% active users
7 CEE countries
10 000 innovation ideas since 2018
5 implemented big ideas in first 2 years
Chairman, Shell Czech Republic and Slovakia
“The Ingrid app became an important part of the innovation process in 7 Central
and Eastern Europe countries where Shell
Anyone in the organization at all levels has a simple tool at their hands to submit an innovation idea, which is then evaluated by others using the app.
Because of the simplicity, Ingrid enhances employee engagement and generates new ideas ranked by attractivity.”
|Define topic and let employees upload and prioritize ideas, choose winner.||Add idea value and enable final voting for management.||Share innovation winners, track innovation progress and innovation pipeline value.||Let everybody know about innovation launch. Gather regular user feedback.|
Define topic and let employees upload and prioritize ideas, choose winner.
Add idea value and enable management for final voting.
Share innovation winners, track innovation progress and innovation pipeline value.
Let everybody know about innovation launch. Gather regular user feedback.